The goal of this marketing plan is to launch a consistent and relevant marketing and public relations messaging awareness regiment that will effectively reintroduce the Chamber of Commerce to the regional business world as the newly  innovative brand that has transcended the previous business model of being a brick & Mortar “association” for the local business community to now being a digitally powered “Ecosystem” and “innovation hub” tied to a brick & mortar address that will drive guaranteed ingenuity and growth within the local economy.