Media advertisers are facing an industry-wide " cultural competency" problem that is limiting their ability to develop products and services and effectively market - reach and persuade - to consumers of color. A problem that is only becoming more acute as the U.S. population becomes more diverse and people of color become the majority.

This panel will discuss innovative short-term and long-term strategies being developed to address this "cultural competency" problem and provide policymakers and concerned stakeholders with recommendations to help support and scale these efforts. 

Featuring:

Dante Simpson - Chief Executive Officer, DSA Media Group

Mariela Rosario - Editor in Chief, Hip Latina

Don Lowery - Senior V.P., Community Engagement, Nielsen

Licy Do Canto - EVP, Public Affairs & Crisis, BCW Healthcare

Moderated by: 

Alyssa G. Betz - Head of Federal Affairs, U.S., Verizon Media